Califia is a plant-based beverage company located in southern California. In early 2021 they were looking to educate their market about the benefits of a new product they were rolling out called “Protein Oat” milk. It had to be informative and compelling yet come across light and fun.
To get their vision across we created an original score that captures the personality of Califia while helping drive home the thought and care they put into their products. We cut the VO in house and created custom sound designs for the piece.