For the release of Michelob’s new line of seltzer products a fun campaign around a bitter AI robot was created. The robot roamed the streets of Los Angeles tearing down posters promoting the “Anti-Artificial” ingredients in the new Michelob Ultra Seltzers. We gave the robot a personality with an emotionally empty voice that the robot would use to confront by standers for added humor.

Press: Michelob Ultra Spoofs Artificial Intelligence To Spotlight Real Ingredients