Throughout the experience the viewer can, in real time, change the color and wheels of the car. This new technology can pave the way to new experiences. Change the time of day, the environment, or the attributes of the vehicle, or even the driver. Worlds can be created from stock video, a live action shoot, or as in this piece, full CG.

A grounded sound design direction and real recordings of a Porsche SUV are leveraged to create a seamless experience for the user when swapping variables.