Califia is a plant-based beverage company located in southern California. Summer of 2018 they set out on a marketing campaign unlike anything they’d attempted before; a 3 minute live action tribute to the beauty of the American west coast telling the story of Queen Califia.
We created an original score that drives home the emotion behind the Califia story and recorded scenes from around rural California for a bed of sound effects. We also helped cast and direct for the VO sessions hosted at our studio.
This trailer also aired all around the world before live performances by Jared Leto’s band, Thirty Seconds to Mars.