With the grand opening of Snapdragon Stadium in San Diego, the Aztecs wanted to go huge for halftime promotional experiences. The result was an augmented reality experience that everyone in the entire stadium could participate in. This experience utilized the jumbo-trons, LED screens and incorporated pyro-technics to display and hype the virtual race and everyone in the audience was able to rapidly press a button on their phone to propel their team’s racer to victory.

We created a full, interactive sound design and score for the experience that was played back across the 35,000 seat stadium. The introduction, the revving engines at the starting line, the live commentary, the levels modulating, the cars transitioning to monster trucks and spaceships, the final field goal moment were all created custom for this experience.